Top Watch Buyer in Frisco & West Plano
With over 27 years of experience and private buying offices in Frisco and West Plano, we’re the top destination for selling pre-owned Swiss watches. As a direct buyer—not a middleman—and one of the largest watch buyers in the Southwest, we offer top payouts for luxury brands like Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet. Our strong market demand means you get the most competitive prices for your timepiece.
★★★★★
1500+ Reviews
★★★★★
200+ reviews
★★★★★
A+ rating
Sell Your Luxury Timepiece Today
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Comprehensive Watch Evaluation
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No-Obligation, Competitive Cash Offer
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Instant Payment If You Choose to Sell
Comprehensive Watch Evaluation
Call or text to come in today!
★★★★★
I went to 3 other places and Don at Estate Watch Company offered me the most for my Rolex Daytona.
Corey S.
Google Review
★★★★★
Jill at Estate Watch and Jewelry Company gave me the best price for my Cartier Tank. A+ Service!!
Ashleigh W.
Google Review
SCHEDULE YOUR FREE EVALUATION TODAY!
CALL
469-281-6253
SELL YOUR HIGH-END SWISS WATCH IN FRISCO & WEST PLANO TODAY
Frisco & West Plano’s Leading Swiss Timepiece Buyer
As one of the largest verified luxury timepiece dealers both in-store and online, we leverage our strong market position to pay the highest prices for luxury Swiss watches. With an extensive customer base, we offer more than typical resellers.
Expert Watch Professionals on Staff
Our evaluations are conducted by professionals with decades of experience in assessing high-end brands such as Rolex, Cartier, Hublot, Patek Philippe, IWC, Breitling, and Audemars Piguet. Their expertise ensures accurate pricing based on current market trends, guaranteeing the best possible offer.
Fully Licensed & Highly Rated
We are a fully licensed secondhand watch buyer with an A+ rating from the Better Business Bureau and over 1,500 verified Google reviews across all locations, maintaining an outstanding 4.9-star rating.
Over 1500 Reviews - 4.9 Star Rating
Arizona's Largest Pre-Owned Rolex Dealer
Popular Luxury Watches We're Currently Purchasing Across Texas
We specialize in buying a wide variety of luxury watches, including top brands like Rolex, Cartier, Patek Philippe, Audemars Piguet, Hublot, IWC, and Breitling. Our experienced team provides thorough evaluations and offers competitive prices based on current market demand, ensuring you get the best value for your timepiece.
Rolex Yacht-Master
Whether it's the sportier Yacht-Master II or the elegant platinum-dial original, we offer top-dollar for all Yacht-Master models. These are especially popular among our high-end clientele.
Rolex GMT-Master II
From the classic “Pepsi” bezel to the modern “Batman” or “Root Beer” models, we actively buy all variations of the GMT-Master II. We evaluate both condition and collectability for the best offer.
Rolex President / Day-Date
Whether crafted in yellow gold, rose gold, or platinum, the Rolex Day-Date—commonly known as the “President”—is a top-tier piece we buy frequently. Bring us yours for a discreet, high-value offer.
Rolex Daytona
Highly coveted among collectors, the Rolex Daytona consistently commands strong resale values. Whether it’s a ceramic bezel model or an older stainless steel version, we offer maximum payouts.
Rolex Datejust
One of the most popular Rolex models, the Datejust is timeless in style and function. We buy all configurations, including jubilee or oyster bracelets, fluted or smooth bezels, and two-tone or solid metal designs.
Rolex Submariner
A true icon in the Rolex lineup, the Submariner—especially the stainless steel models—remains one of the most in-demand watches we purchase. We offer market-leading prices for both date and no-date variations.
VISIT US TODAY FOR A NO-OBLIGATION OFFER!
EXPERIENCED AND TRUSTED - THAT'S WHY WE’RE FRISCO & WEST PLANO’S TOP WATCH BUYER.
Selling your watch in Frisco or West Plano can feel overwhelming when searching for the right buyer. We provide expert guidance and transparent evaluations so you can make a confident and informed decision when selling your luxury Swiss timepiece.
Our Swiss Watch Buying Process – What to Expect
1) TIMEPIECE EVALUATION
Our specialists will carefully assess your Swiss watch in Frisco or West Plano, considering the brand, model, condition, market demand, resale value, and whether it includes box and papers.
2) NO-OBLIGATION OFFER
After a detailed evaluation, we will present a competitive, no-obligation cash offer, allowing you the option to sell on the same day if you choose.
3) INSTANT PAYMENT
If you accept our offer, we’ll complete some quick paperwork and provide full payment on the spot, ensuring a seamless and hassle-free experience.
Recent High-End Watch Acquisitions
Ladies 18k Cartier Tank Française
This 2017 Ladies 18k Tank Française with a factory diamond bezel was purchased for $675 more than the highest competing offer.
Men’s Panerai Luminor GMT
We acquired this 2018 Stainless Steel Panerai Luminor GMT for $700 more than what another buyer had offered.
Patek Philippe Calatrava Pilot
This Men’s White Gold Patek Philippe Calatrava Pilot, complete with box and papers, was purchased for $2,750 more than the next best offer received.
★★★★★
"I met with Don in July and sold both a Breitling and Rolex Submariner. He was very knowledgeable and friendly and I was thrilled with the price!"
Jason R.
Google Review
Ready to Sell Your Luxury Watch? Visit Us Today.
As Frisco and West Plano’s trusted Swiss timepiece buyer, we’ve built our reputation on offering fair, competitive prices for high-end watches. Whether you're selling a Rolex, Cartier, Patek Philippe, or another luxury brand, our expert team provides transparent, professional evaluations to ensure you receive the best possible offer. Visit one of our private buying offices for a secure, hassle-free experience—we’re open six days a week with same-day appointments available and look forward to assisting you.
The Estate Watch & Jewelry Company
7121 East 5th Avenue, Suite 23, Scottsdale, AZ 85251