How To Spot The Difference Between A Fake Rolex Watch And A Real Rolex Watch

Rolex watches have long been a timepiece that is a symbol of value, quality, and excellence. The Rolex brand has a history and reputation in its field for leading the industry in excellence, precision and innovation. 


If you desire to have one of these masterpieces, you certainly will want to make sure you have the genuine article and not a counterfeit. 


There will always be the danger of counterfeit markets for Rolexes due to their popularity, demand, and quality. If you are given the opportunity to compare a fake Rolex to an original Rolex, it is possible you can figure it out, but trusting a professional will get you better results.


While some fakes may be easier to spot if you have a good understanding of Rolex features, there are also some super fakes that take an experienced watchmaker to tell the difference. 

Discover The History Behind The Rolex Brand

Rolex was founded back in 1905 in London by Hans Wilsdorf. He wanted to make a quality precision wristwatch using Swiss movements. The company later moved to Switzerland in 1920 where it remains today. 


The Rolex brand is synonymous with being a luxury watch brand that is valued for its superb craftsmanship and precise mechanical movements. When you own a Rolex watch, you will have a high quality and classic timepiece.


Rolex watch innovations can be seen in its impressive history of development. Rolex has earned a reputation for leading the industry in creating new timepieces that incorporate quality craftsmanship while leading the modern age by incorporating technological advances.


Rolex watches produce nearly all of their watch components in-house, to include the movement, case, bracelet, and dials, etc. This allows Rolex to maintain high-quality standards. Precision engineering and state-of-the-art technology ensures that each watch meets strict standards for timekeeping.


Some of the well known features which give Rolex its reputation of quality are its Rolex crown logo, water resistant oyster case, screw-down crown to enhance water resistance, self winding automatic movements, iconic bezel designs, precision and accuracy time keeping, and cyclops date window


Rolex uses a variety of materials including stainless steel, yellow, white, and rose gold, platinum and Roslesor (a patented combination of steel and gold). There are a variety of bracelet styles that Rolex uses which are known for their comfort, durability and signature Oysterlock clasp.


The Rolex Oyster became famous back in 1926 as the first waterproof and dustproof wristwatch in the world. Today there is a large Rolex Oyster collection which includes the Rolex Submariner, Deepsea, Yacht-Master, Air-King Oyster Perpetual, GMT Master and Daytona to name just a few. These watches vary in materials, precious metals, and purpose. 


Rolex watches are known for their variety of classic and enduring designs which are suitable for various occasions and styles. Rolex watches in good condition often retain their value making them desirable to wear and collect. Rare and limited edition Rolexes can even appreciate over time.


It is important to be familiar with and look for Rolex features so you can determine if you are buying a fake Rolex watch or a real Rolex watch. A trusted jeweler is can help ensure that you get an authentic original Rolex.

Doing The Research

With all the special features and available models offered by Rolex, it is essential to do your research! Knowing the history and reputation of a Rolex helps you to identify your desired model’s well-known features. 


You need to check out the many different available Rolex designs, styles, and purposes to help you decide what you want in your Rolex. You want to ensure buying the real thing when you invest in this valuable classic watch!


A good way to start is by visiting the official Rolex website. Rolex will provide you with detailed information about their current watch collections. You can also consult with a reputable dealer or jeweler.


If you are looking for a specific older model or your budget does not allow for a brand new Rolex, there are trustworthy jewelers who also specialize in helping you acquire a pre-owned or vintage Rolex.


As you begin looking for that special Rolex, make sure to learn about all the important features on the model you select. This includes, what your overall purpose in selecting the model you like best is, and what key features are included.


To avoid buying a replica watch, get your Rolex authenticated. Real Rolex serial numbers and model numbers are documented and authenticated by Rolex – you will need to have a reputable dealer or jeweler check them out. 


Start By Examining The Watch’s Exterior

Rolex is known for using high-quality materials in the construction of its watches. Looking at some key aspects that set Rolex apart from other timepieces will increase your knowledge about spotting a fake Rolex


High-quality materials are used by the Rolex brand and serve to increase the watch’s durability, longevity, and overall value. The weight and materials vary depending on the specific model and design of each style. An original Rolex watch will be heavier and will feel more substantial and well-balanced than other watch brands or a fake Rolex.


Rolex uses a specific type of stainless steel known as 904L for its high resistance to corrosion. This grade of steel is more robust than what is typically used in the watch industry. A knock-off will be made of poor quality steel.


There are various Rolex models crafted from precious metals like 18K gold, white gold, Rose gold, and platinum. The precious metals are then crafted and polished giving the 

watch a luxurious appearance. The finish of a fake watch will not compare to the quality finish of Rolex precious metals


Rolex’s use of Rolesor creates two-tone models by combining stainless steel with 18k gold elements to give it a distinctive and versatile look. Here are some two-tone Rolex watches.


Rolex uses a proprietary ceramic material called Cerachrom for its bezels in select models. Cerachrom is highly scratch-resistant and is more resistant to fading. If you see obvious scratches, that should be a red flag to you.


Different bezel designs are shown below.


A sapphire crystal is used for the watch’s front crystal because it is scratch resistant.This crystal ensures exceptional clarity and protection to the dial. The sapphire crystal is a higher quality material and it should be reflected in how well it looks on your watch. A knock-off will not be using high quality materials.


Most Rolex models have a solid case back, but there are a few select models that do not. A clear case back is another tell-tale sign of a fake. 

Photo image credit by LuxuryBazaar.com


Movement And Inner Working Features Highlights Rolex Craftsmanship And Attention To Detail

Because Rolex employs vertical integration by using in-house manufacturing, they can ensure exceptional craftsmanship and attention to detail in their production. Rolex is known for its precision and accuracy due to their heavy use of precision engineering and state of the art technology. Knowing this, it should make a factory knock-off easier to spot.


Rolex parts-Image credit by diamondbanc.com 


Rolex watch movements are hand-assembled by skilled watchmakers. Meticulous adjustments are used to ensure optimal performance. Each watch is subjected to a battery of tests for checking its water resistance, precision, power reserve, self-winding efficiency and shock resistance. You will not find these same features in a fake Rolex.


Highly trained and experienced watchmakers are employed by Rolex providing each timepiece with expertise and attention to detail. The Rolex logo and hour markers are hand applied for precision and aesthetics.


Before a Rolex can leave the factory, it is inspected multiple times to verify the quality of the timepiece. A knock-off made in a factory is not going to have the same quality as a genuine Rolex.



Serial Number, Model Number, And Reference Number

Rolex watches have a unique serial number engraved between the lugs at the six o’clock position of the side of the case. The serial number is usually 4-8 digits long and provides information about the watch’s production date and helps verify its authenticity.


The model number on the Rolex is engraved between the lugs at the twelve o’clock position on the side of the watch case. This number gives the specific Rolex model and configuration. 


Examine the quality of any engravings carefully.  A real Rolex will have precise engravings that are deeply etched and free from irregularities. Counterfeits may have shallow or poorly executed engravings.  

Photo credit by Bob’sWatches.com


Check both the serial number and model number which should always match any paperwork you are given. You need a genuine Rolex serial number to help prove authenticity. Don’t fall prey to counterfeit Rolex identification guides, check with an authorized Rolex dealer or a professional watch appraiser. 


An authentic Rolex watch should have a reference number that matches its exact model. Verify that all numbers match any accompanying paperwork. Make sure the numbers are engraved deeply and precisely. 


It is highly recommended to have a professional expert help you with verification of these numbers.


Testing Key Features

You want to ensure that you have a genuine Rolex watch and not a counterfeit Rolex watch. Here is a guide to help you verify the authenticity of your Rolex by looking at some more key features.


If you want to purchase your Rolex from a private seller, bring it to an authorized Rolex dealer or an experienced watchmaker to inspect the watch’s components and to verify it is genuine before buying. You will want him to check all aspects of the watch from the case, watch face, perpetual movement, inner workings, the bracelet clasp, etc.


Have your jeweler examine your Rolex for an authentic hologram sticker if you purchase a second hand older model watch. The hologram should be checked for authenticity and signs of tampering. Genuine Rolex holograms are typically harder to replicate accurately.


Newer models should have the Rolex crown finely etched on the crystal on the rehaut (inner edge of the dial). The crown etching can be difficult for the naked eye to see without a magnifying glass. A fake Rolex will not have sharply defined holograms or etchings. Small details like these are a good example of why it is important to work with a trusted jeweler


The cyclops lens date magnification should be 2.5x and centered precisely over the date. A counterfeit Rolex watch may have incorrect magnification and positioning on the dial. A watch that has less refined details, lettering and even misspellings will not be a real Rolex.

Photo credit by Verified.org


Have the jeweler inspect the hand movement of your watch. Genuine Rolex movements are finely crafted. Irregularities in movement will indicate a knock-off. You should not hear a loud ticking noise or a ticking sound. With the exception of Rolex’s Oysterquartz model, Rolex watches do not have quartz movements which are known for making the ticking sound.


Rolex sports watches like the Sea-Dweller and Submariner will have a triplock crown seal to help maintain water resistance. A counterfeit watch will not have the same level of precision in replicating this seal.


Some Rolex models like the Datejust and the Day-Date feature a distinctive grooved bezel, often made of precious metal. The fluted bezel gives an elegant touch to the watch’s design. A Rolex replica will not have the same quality.

Professional Assistance

Because Rolex is such a desirable and valuable brand, there will always be the danger of counterfeiters trying to fool you. Fake Rolexes can range from being a quite obvious knock-off to others that are much harder to tell if it is a real Rolex.  


It is always recommended that you work with a reputable jeweler or authorized Rolex dealer! Investing in a Rolex watch can be a complex decision based on what specific model you are interested in. Expect to pay more if you buy a pre-owned Rolex in mint condition.


If you are seeking a vintage Rolex that is rare or is a limited edition, anticipate a higher price. Rolex’s limited production runs contribute to their desirability among collectors. A reputable retailer can help your quest. 


When investing in a Rolex, you want a professional opinion to make sure you have an authentic real deal

Quick Recap On Getting The Real Deal And Passing On A Fake

Your safest bet is to buy from an authorized dealer or trusted jeweler. If you want a genuine Rolex, they will be able to advise you on your Rolex purchase.


  • Educate yourself! Get familiar with Rolex’s design features, including the model you want, its dial configurations and case materials. This knowledge will help you spot inconsistencies. 
  • Beware of deals that seem too good to be true. If the price is unusually low, that is a red flag. Buying from a private seller comes with many risks! If you do purchase a watch from a private seller, get it authenticated first!
  • Inspect serial numbers, model numbers, and reference numbers to make sure they match accompanying paperwork. These numbers should be deeply and precisely engraved.
  • If your desired Rolex has a holographic sticker, check for authenticity and signs of tampering. The Rolex hologram is difficult to accurately replicate. 
  • Check for the Rolex crown etched on the crystal at the six o’clock position. Make sure the markings, letters, and spacing on your watch face are precise.
  • Verify the cyclops date magnification if your Rolex model includes one. It should be magnified 2.5x and be centered precisely over the date.
  • Have your trusted jeweler check the movement of your watch by accessing the case back. The movement should reflect fine craftsmanship. You should not hear ticking.

By following these guidelines and conducting your due diligence, you will minimize the risk of purchasing a fake Rolex. Buying your Rolex will be a good experience when you purchase it from a reputable dealer or jeweler


You can also buy a second hand Rolex, or a vintage Rolex with confidence by using a reputable jeweler or dealer. Come visit The Estate Watch & Jewelry Co in Scottsdale so our professional experts can help you get the luxury watch of your dreams! We want you to have confidence in making your Rolex investment, knowing that you bought a genuine Rolex.